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Trade in and Trade Up with Trek’s Red Barn Refresh Used Bike Program

Trek Red Barn Program the barnPhoto c. Trek Bicycles
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Hey, were you guys born in a barn? Well, no… most of us weren’t, but Wisconsin’s Trek Bicycles was, in a red barn, so the story goes. Trek says the Red Barn Refresh program is the cycling industry’s first manufacturer-led, bike trade-in and refurbishment program. The goal here is to make it easy to “return a used bike in exchange for store credit”.

According to Trek, the used bikes are to be traded in at any Trek store or participating Trek retailer. The bike is then returned to the Red Barn in Waterloo, Wisconsin. There it will be “expertly revitalized to meet exacting standards, certified by a professional Trek technician”.

Trek Red Barn Program certified trek tech
Photo c. Trek Bicycles

The bike will go through a 151-point inspection process to repair and replace what’s needed. Only then will it be “certified awesome” and resold online and at TrekBikes.com. The program’s purpose is to extend the bicycle’s lifecycle and reduce its carbon footprint.

To learn more about the program or buy a “pre-loved” bicycle, visit here.

Trek Says…

Trek Red Barn Program used bikes
Used bikes…I have dibs on the one with the basket!

From the Press Release:

Red Barn Refresh was dreamt up as a solution to extend the useable life of Trek’s bicycles. By giving bikes a second chance, Red Barn Refresh is extending a bike’s lifecycle, which will in turn reduce the cycling industry’s waste streams. 

The program also gives riders access to high-quality bikes at approachable price points while simultaneously providing a convenient way to trade-in quality-owned bicycles that many consumers may not know what to do with.

Trek Red Barn Program flow mode

The program is part of Trek’s second Sustainability Report which outlines Trek’s goals to reduce emissions and the new ways that Trek is changing its business in order to better the planet.” 

Nothing wrong with riding a used bicycle. Go check out the program at the link below.

TrekBikes.com

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blahblahblah
blahblahblah
3 months ago

great now even second hand bikes will to expensive, and their new bikes will increase in price so as to make the overpriced second hand bike seem like a bargain, the 20k tiagra bike is coming!

Dave Burckhard
Dave Burckhard
3 months ago
Reply to  blahblahblah

Really? Creating a market of appealing new and secondhand bikes will cause all bikes to get more expensive? How? In the real world, people place the value of goods on what they’re willing to pay. Competition, supply and demand, and a growing or shrinking market is what determines price. And, BTW, have you seen the prices of used bikes these days? There’s a bargain on every block.

DefRyder
DefRyder
3 months ago

It’s even worse than TPC I bought a new 2022 Trek Powerfly FS 9 EQ (paid MSRP plus tax that came to $6,700). Trke’s Red Barn site valued my trade at $2300. WTH!

This tells me there’s a massive markup between BOM (bill of materials) when received from the factory in China to the showroom.

You’re kidding yourself if you think a Madone SLR 9 is anywhere worth $13,200. Probably cost no more than $3-4K to ‘build’ the bike at the factory.

Esteban Scrullio
Esteban Scrullio
3 months ago
Reply to  DefRyder

Congratulations you have unlocked economics.

Dirt McGirt
Dirt McGirt
3 months ago

Very green if we don’t turn an eye toward the shipping of bikes back and forth and all the boxes, foam packaging and masking tape involved.

Thanks for taking more business off of small used bike shop’s plate, corporate overlords!

TREK BE PRAISED

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